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CCR question 4

Q) How does your research inform your products and the way they use or challenge conventions? From the very beginning of our project, we recognized the importance of creating a sense of unity and cohesion across all aspects of our brand. We knew that by linking every element of the project together, we could create a stronger and more recognizable brand identity, which would help to boost awareness and attract a wider audience. As a result, we spent a lot of time researching different options and exploring creative ways to present our brand across all platforms. One area we focused on was our social media page. We recognized that the layout and presentation of our artist page would play a critical role in promoting our music video and attracting audiences. We wanted to create a unique and eye-catching social media presence that would stand out from the crowd and help to generate buzz around our project. By carefully considering different design options and experimenting with different ...
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CCR question 3

  Q)  How does your product engage with the audience? Our product is unique in that it doesn't limit itself to a particular demographic or niche audience. Rather, it appeals to a wide range of age groups who can relate to the feelings of grief and loss that come with the passing of a loved one. But even if someone hasn't experienced such a loss, they may still be drawn to our product because of their affinity for melancholic music. Our product connects with people on an emotional level, drawing them in with its heartfelt narrative and evocative storytelling. At the heart of our product is the story of two brothers who share an unbreakable bond that transcends death. Even in the face of loss, their connection remains strong, serving as a reminder of the enduring power of love and family. Through our product, we hope to provide solace and comfort to those who are grieving and a source of inspiration and hope for anyone who has ever experienced the power of a deep, enduring bond....
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CCR question 2

  Q)  How does your product element of your production work together to create sense of 'branding'? Our project is more than just music; it's a complete experience that encompasses every aspect of the creative process. To ensure a cohesive and immersive experience for our audience, we've created a sense of cross-branding between our digipack, social media page, and music video. We've used the same font throughout the project, which can be seen on both the front and back of the digipack. This consistency of design creates a sense of continuity and unity that reinforces the overall aesthetic of our project. To maintain a consistent visual identity, we've also focused on using the same color scheme across all of our platforms. The black background of our album cover and music video reflects the somber mood of the project, while also creating a sense of depth and emotional weight. This color scheme is also reflected on our social media page, tying everything togethe...
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CCR question 1

  Q)  How does your product represent a social group or issues? Our product is not just about the universal experience of loss, but it also symbolizes the strong bonds of brotherhood and twinhood, as well as traditional family relationships. Through the story of the two brothers at the heart of our project, we explore the deep connections that can exist between siblings, and how those bonds can provide solace and comfort even in the face of tragedy. By tapping into the unique relationship between brothers, we hope to connect with a wide range of audiences, including those who have experienced the loss of a sibling or those who have strong familial bonds. The social issue we targeted is death and challenge traditional gender stereotypes, particularly when it comes to boys and their emotions. Typically, brothers are shown to not get along or to be less emotional when a loved one passes away. However, our project challenges this stereotype by depicting the deep emotional bond bet...
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Audience Reaction

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Some of our audience reactions are down below
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Final Cut(Music Video)

Brother Mv  https://drive.google.com/drive/folders/1EXHvHASKoEc0smpt_iL-oXHzod1_bZ0p  
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Final Changes

After first draft for the social media page we changed it by: added more posts to the page  Edited more pictures according to the color scheme  added more detailing  For the Music video we : added more effects more transitions  extra shots to add up more to the story  change shots according to beat of the song 
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