CCR question 2

 Q) How does your product element of your production work together to create sense of 'branding'?

Our project is more than just music; it's a complete experience that encompasses every aspect of the creative process. To ensure a cohesive and immersive experience for our audience, we've created a sense of cross-branding between our digipack, social media page, and music video. We've used the same font throughout the project, which can be seen on both the front and back of the digipack. This consistency of design creates a sense of continuity and unity that reinforces the overall aesthetic of our project.

To maintain a consistent visual identity, we've also focused on using the same color scheme across all of our platforms. The black background of our album cover and music video reflects the somber mood of the project, while also creating a sense of depth and emotional weight. This color scheme is also reflected on our social media page, tying everything together and reinforcing the overall mood and tone of the project.

In addition to these visual elements, we've also incorporated lip syncing into our music video to enhance the emotional impact of our lyrics. By carefully choreographing the lip syncing to reflect the sadness and grief conveyed in our music, we create a more powerful and immersive experience for our audience